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Yvon Chouinard’s journey from rock climber to billionaire founder of Patagonia represents one of the most unconventional success stories in American business.
Through his unwavering commitment to environmental values, Chouinard demonstrated that profitability and purpose need not be mutually exclusive.
His radical approach to business culminated in an unprecedented decision that shocked the corporate world and cemented his legacy as a pioneer of purpose-driven entrepreneurship.
