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In workplaces across the globe, managers face a persistent challenge: how to effectively motivate their teams.
Despite generous compensation packages, recognition programs, and various incentives, many organizations struggle to inspire consistent performance and engagement.
The fundamental problem lies in misunderstanding how motivation actually works in the human mind.
Why do some employees respond enthusiastically to certain incentives while others remain unmoved by the same rewards?
This is precisely the puzzle that Victor Vroom, a Yale professor, sought to solve when he developed his Expectancy Theory of Motivation in 1964.
