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In today’s digital landscape, a troubling pattern emerges when we look at product failures.
Imagine spending months developing what your team believes is the perfect app or website, only to discover that users abandon it almost immediately.
This scenario is painfully common – approximately 70% of online businesses fail due to poor usability, and a staggering 88% of people state they would never return to a site after a negative user experience.
The harsh reality is that in an era dominated by seamless experiences from giants like Amazon and Uber, customers have extraordinarily high expectations for the digital products they use.
When these expectations aren’t met, the consequences are swift and severe – 68% of users will abandon a brand if they perceive it doesn’t care about them.
