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In today’s competitive business landscape, acquiring new customers costs five to 25 times more than retaining existing ones.
Yet many companies continue to pour resources into acquisition while overlooking the goldmine sitting in their current customer base.
The challenge?
How to increase revenue from existing customers without coming across as pushy or transactional.
This is where strategic upselling and cross-selling enter the picture-not as mere sales tactics, but as powerful components of customer success that, when executed properly, create win-win scenarios for both businesses and their clients.
