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In the competitive world of business, one of the most fundamental challenges companies face is identifying exactly who they should be selling to.
“If you are looking to sell to everybody, you will end up selling nothing to nobody,” as the saying goes.
This simple truth underscores perhaps the biggest mistake businesses make: trying to cast too wide a net.
When companies attempt to appeal to everyone, they often connect deeply with no one, resulting in wasted resources, ineffective messaging, and disappointing sales results.
