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In today’s digital landscape, a critical yet often overlooked challenge faces businesses: poor typography can drastically undermine user experience, resulting in lost engagement and revenue.
Research indicates that 95% of users cite poor typography as a factor discouraging them from continuing to engage with a website.
This isn’t merely an aesthetic concern-it’s a business imperative.
When 90% of people form their first impression based on visual appearance, including fonts, typography becomes a pivotal element in user experience design that directly impacts your bottom line.
