Access key insights now:
Skip to content Access key insights now:
Access key insights with the sharp10 app:
In the high-stakes world of business strategy, few mistakes are as costly as misunderstanding your market potential. Many promising ventures have faltered not because their product was flawed, but because they grossly misestimated their Total Addressable Market (TAM).
As one CEO of a seemingly successful SaaS company confessed, despite raising significant venture capital, they were struggling at just $50 million in revenue because they had “run out of companies to sell to”.
This sobering reality highlights our central challenge: accurately defining your market opportunity isn’t just a theoretical exercise-it’s the compass that guides every strategic decision you’ll make.
