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In today’s digital marketplace, businesses face a critical challenge: despite attracting visitors to their websites, many struggle to convert this traffic into meaningful actions.
A staggering 88% of users won’t return to a website after a bad experience, and businesses lose approximately 35% of sales—translating to roughly $1.4 trillion in lost revenue—due to poor user experience (UX).
With 80% of B2B sales interactions expected to occur in digital channels by 2025, the gap between traffic and conversion represents a massive loss of potential revenue and customer relationships.
