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In a world overflowing with information, our brains have developed efficient shortcuts to make decisions without analyzing every piece of data.
While these shortcuts help us navigate life efficiently, they also make us vulnerable to manipulation.
In his groundbreaking 1984 book “Influence: The Psychology of Persuasion,” Robert Cialdini, a professor of psychology and marketing, reveals how these mental shortcuts operate and how they can be ethically leveraged in business contexts.
