The Blue Ocean Strategy: Navigating Away From Competitive Red Waters

In today’s cutthroat business environment, most companies find themselves trapped in what strategists call “red oceans” – overcrowded markets where rivals battle fiercely over shrinking profit pools. The conventional wisdom has long been that success comes from outperforming competitors, grabbing greater market share, and differentiating at all costs. 

Yet this head-to-head competition increasingly results in commoditized offerings, compressed margins, and stunted growth.

As markets become more saturated, the traditional approach to strategy leaves businesses swimming in bloody competitive waters with diminishing returns.