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Closing a sale represents the most crucial moment in the sales cycle – the point where all your hard work either pays off or falls short.
Despite mastering prospecting, building rapport, and presenting solutions, many sales professionals stumble at this final hurdle.
They struggle with directly asking for the business, applying pressure at the wrong moment, or using ineffective closing techniques.
This challenge is compounded by the fact that each prospect responds differently, requiring sales professionals to adapt their approach to individual buying styles and situations.
