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In today’s competitive business landscape, the difference between thriving and merely surviving often comes down to one critical factor: how well you serve your existing customers.
While many companies pour resources into acquiring new clients, the real challenge lies in keeping them.
With studies showing that generating revenue from new customers costs three times more than from existing ones, the case for investing in customer success has never been stronger.
But what exactly does exceptional customer success look like in 2025, and how can businesses deliver experiences that turn customers into loyal advocates?
