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In today’s crowded marketplace, many companies struggle to differentiate themselves, resorting to manipulative tactics like price cuts, promotions, and fear-based messaging to drive short-term sales.
In “Start With Why,” Simon Sinek identifies the core problem facing businesses: most organizations know WHAT they do and HOW they do it, but very few understand WHY they do what they do.
This fundamental disconnect is what separates average companies from truly inspirational ones that build loyal followings and lasting success.
