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In today’s “always-on” working culture, sleep is increasingly treated as a luxury rather than a necessity.
Yet the data tells a sobering story: our collective sleep deficit is silently draining business resources and undermining performance at every level.
The estimated overall cost of inadequate sleep in Australia in 2016-2017 was $45.21 billion, representing 1.55% of their GDP. In the United States, the price tag is even more staggering—up to $411 billion annually, equivalent to 2.28% of the US GDP.
These aren’t just abstract numbers on a spreadsheet; they represent real losses in productivity, innovation, and human potential in your organization.
