In his gripping memoir “Shoe Dog,” Phil Knight offers a candid and revealing account of how he transformed a simple “crazy idea” into one of the world’s most iconic brands.
The story begins in 1962 with a young, uncertain Knight and ends in 1980 when Nike becomes a publicly traded company.
Far from being a straightforward success story, Knight’s narrative reveals a tumultuous path riddled with nearly insurmountable challenges and unexpected triumphs.