Setting Goals and Limits in Negotiations

In business negotiations, many professionals enter the bargaining table unprepared, lacking clear goals and defined limits. 

This fundamental misstep leads to suboptimal outcomes: accepting deals that should be rejected, walking away from opportunities that should be seized, or making emotional decisions under pressure.

The art of negotiation isn’t just about persuasive tactics—it’s built on a foundation of strategic preparation that determines your power long before the first handshake.