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Have you ever wondered why some employees thrive in their roles while others simply go through the motions? Why certain teams are highly engaged and productive, while others struggle with turnover and burnout?
The fundamental challenge facing businesses today isn’t necessarily about finding the right talent-it’s about creating environments where people feel genuinely motivated to contribute their best work.
For decades, organizations have relied heavily on external incentives-bonuses, promotions, and recognition programs-to drive performance.
Yet these traditional approaches often deliver diminishing returns and can even backfire, leaving managers puzzled about how to truly inspire their teams. The disconnect between what science knows about human motivation and what businesses typically practice represents one of the most significant gaps in modern management.
