Sales Training: Making Learning Stick

In boardrooms across the country, the same disturbing pattern repeats itself month after month.

Companies invest thousands—even millions—into sales training programs, yet sales targets remain stubbornly out of reach.

The numbers tell a sobering story: 67% of organizations rate their sales training as only moderately effective or worse at achieving strong sales performance.

Despite businesses collectively spending around $20 billion annually on sales training, most struggle to see tangible returns on this massive investment.

Perhaps most alarming is that without proper reinforcement, salespeople forget a staggering 80-90% of what they learned within just one month after training.