In today’s hyper-competitive business landscape, potential customers are bombarded with marketing messages from every direction. They’ve grown increasingly skeptical of traditional sales pitches and advertising claims.
According to research, most business buyers conduct more than half of their research online before making a purchase decision, scrutinizing reviews and seeking validation from existing customers.
This creates a fundamental challenge: how can businesses establish credibility and trust in a world where consumers are inherently distrustful of direct sales approaches?