Product management stands as one of business’s most challenging yet rewarding disciplines.
In today’s complex marketplace, where approximately 60% of products fail to remain on the market, organizations struggle to create consistent success.
The challenges are numerous: competing objectives within organizations (56.4%), lack of time (50.8%), and unclear role definitions (35%).
Perhaps most concerning is that only 28% of product managers believe they have an optimized product development process.
When products fail, companies don’t just lose their investment – they waste precious time, demotivate teams, and potentially damage their market position.
How can businesses overcome these obstacles and create consistently successful products?