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In today’s cutthroat business environment, companies constantly grapple with a fundamental challenge: how to stand out from competitors and achieve sustainable profitability.
Whether you’re leading a startup or steering a multinational corporation, the question remains the same – what strategic direction should you pursue to outperform rivals in your industry?
This is precisely the problem that Michael Porter, a Harvard Business School professor, addressed when he developed his framework of Generic Competitive Strategies in 1980.
