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Picture this: You’re a marketing director sitting in a boardroom, staring at spreadsheets that tell completely different stories.
Facebook claims credit for 80% of your conversions, Google says it drove 75%, and your email platform insists it generated 60%.
The numbers don’t add up, the budget is on the line, and everyone’s looking at you for answers.
This is the reality of performance marketing in 2025—a world where measuring what matters has become exponentially more complex, yet paradoxically, more crucial than ever.
