Opening Techniques in Sales: The Art of Making First Impressions Count

In today’s competitive business landscape, the biggest challenge for salespeople isn’t closing deals—it’s opening them effectively.

Studies reveal that the main reason potential customers fail to make a purchase is due to salespeople failing to establish a personal connection.

Many sales professionals don’t lose sales because they can’t close, but because they never properly opened the sale in the first place.

When that critical first interaction falls flat, even the most compelling product or service won’t get a fair consideration.