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In the world of sales, one obstacle stands universally between you and success: objections.
Every salesperson, regardless of industry or experience, faces the inevitable “no” from prospects.
In his book “Objections,” sales expert Jeb Blount delivers a comprehensive guide to transforming these challenging moments into opportunities.
Rather than viewing objections as roadblocks, Blount reframes them as stepping stones that can lead to deeper conversations and ultimately, closed deals.
