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When a prospect tells you they don’t trust you, they’ve just handed you one of the most challenging yet revealing objections in sales.
Trust is the foundation of every business relationship, and without it, no amount of product features or discounts will close the deal.
The “I don’t trust you” objection might be explicitly stated, but more often it’s disguised behind phrases like “I need to think about it,” “I’ve never heard of your company,” or “Send me some information and I’ll get back to you.”
These are all smoke signals indicating a fundamental lack of trust that must be addressed before any sale can proceed.
