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When a prospect says “I don’t have the budget,” many salespeople hear a dead end.
But seasoned sales professionals know this common objection isn’t the end of the conversation—it’s just the beginning.
The “no budget” pushback is perhaps the most frequent hurdle in the sales process, appearing in various forms: “We don’t have any budget left this year,” “Budgets are fixed,” or “We need to use that budget somewhere else.”
