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In the world of sales, hearing “no” can feel like hitting a brick wall.
When you’re trying to meet quotas, close deals before quarter-end, or secure that bonus, objections from prospects can be discouraging and even interpreted as rejection.
Some sellers see objections as a call to battle and respond defensively, while others retreat at the first sign of resistance.
The truth is, objections are an inevitable part of the sales process, and how your team handles them often determines whether deals succeed or fail.
When left unaddressed, objections grow stronger, becoming deep-rooted barriers that are increasingly difficult to overcome.
