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Nielsen’s seventh Annual Marketing Report reveals how global marketers are navigating one of the most turbulent business environments in recent memory.
Based on a comprehensive survey of 1,400 marketing professionals across four regions, this study captures the strategic shifts happening right now as companies grapple with AI evolution, supply chain disruptions, and economic uncertainty while still needing to drive growth.
The timing of this research couldn’t be more critical. After a strong 2024, marketers entered 2025 already bracing for tighter budgets, only to face additional challenges from global supply chain tensions and shifting consumer sentiment.
Yet rather than retreating, the data shows marketers are doubling down on strategic adaptation, proving once again their resilience in the face of adversity.
