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Every day in the business world, millions of negotiations take place—from salary discussions and supplier contracts to merger deals and partnership agreements.
Yet here lies a staggering paradox: while 85% of executives believe negotiation skills are critical to their success, most organizations remain woefully unprepared for these crucial interactions.
The reality is even more sobering—70% of negotiations fail due to lack of preparation, and 80% of companies have no formal negotiation process.
This preparation gap represents one of the most significant missed opportunities in modern business. Companies that fail to effectively educate their staff on negotiation processes lose as much as 20% of their potential profits.
The cost of poor negotiation skills extends far beyond individual deals, creating a cascade of missed opportunities, damaged relationships, and suboptimal outcomes that compound over time.
