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Imagine visiting a shopping mall where stores constantly change locations, signs are misleading, and directories are written in cryptic language.
Frustrated, you’d likely leave without making a purchase.
This physical scenario mirrors what happens digitally when websites and applications have poor navigation design.
The consequences are severe: confused users, abandoned carts, and ultimately, lost revenue.
In fact, research shows a staggering 76% of leading e-commerce sites perform “poor” to “mediocre” when it comes to navigation user experience.
When users can’t find products, they simply can’t buy them – it’s that straightforward.
