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In today’s digital landscape, marketers are drowning in data yet starving for insights.
The fundamental challenge isn’t collecting data – it’s making sense of it all.
Companies analyze just 0.5% of their available data, leaving a treasure trove of customer insights untapped and marketing decisions based on incomplete pictures.
With fragmented data across platforms, privacy regulations tightening, and traditional measurement methods becoming obsolete, marketing teams are struggling to connect their efforts to business outcomes.
The challenge is clear: how do we measure what matters in a way that drives real business impact?
