Access key insights now:
Skip to content Access key insights now:
Access key insights with the sharp10 app:
In the era of “doing more with less,” marketing leaders face a critical challenge: how to strategically allocate increasingly constrained budgets while still driving growth.
According to Gartner’s 2024 CMO Spend Survey, marketing budgets have fallen to just 7.7% of overall company revenue, down from 9.1% in 2023, with 64% of CMOs reporting they lack sufficient resources to execute their strategies.
This stark reality has transformed budget allocation from a routine administrative task into a crucial strategic imperative that can make or break marketing success.
