Access key insights now:
Skip to content Access key insights now:
Picture this: You’re a business professional tasked with generating quality leads for your company.
You’ve heard about LinkedIn’s potential, but you’re also aware that 58% of advertisers cite “cost of key results” as their biggest challenge.
The platform’s average cost per click has skyrocketed to $10–$16 in North America, making it three to four times more expensive than other social platforms.
Yet, despite these intimidating numbers, 82% of B2B marketers report success with their LinkedIn advertising campaigns, and the platform generates 113% ROAS, outperforming Google (78%) and Meta (29%).
This paradox presents the central challenge of LinkedIn advertising in 2025: balancing premium costs with exceptional targeting capabilities to reach the world’s most valuable professional audience.
