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Before any successful negotiation, there lies a critical foundation that many negotiators overlook—truly understanding the other party.
Walking into negotiation blind, without adequate knowledge of who sits across the table, often leads to misunderstandings, wasted time, damaged professional relationships, and ultimately, failed deals.
According to recent studies, poor negotiation skills cost companies an average of 5% in profits, with the potential for a 50% improvement through enhanced negotiation capabilities.
The art of successful negotiation isn’t about dominating the conversation or securing every concession; it’s about creating value through understanding.
