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In the fast-paced world of technology product development, a staggering nine out of ten product releases fail to meet their objectives.
This sobering reality forms the central challenge addressed in Marty Cagan’s seminal work “Inspired.”
Drawing from decades of experience at companies like eBay, AOL, and Netscape, Cagan identifies a fundamental disconnect in how most organizations approach product creation versus the methods employed by industry leaders like Amazon, Google, Netflix, and Tesla.
The core problem isn’t a lack of talent or resources but rather a misunderstanding of effective product management and development processes that truly deliver customer value.
