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In marketing one persistent challenge stands above the rest: earning the trust of potential customers.
With skepticism toward traditional advertising at an all-time high—67% of people don’t trust online banner ads and 64% distrust ads on social networks—businesses find it increasingly difficult to convert website visitors into loyal customers.
This lack of trust leads to significant lost revenue, as 34% of shoppers abandon purchases due to brand distrust, and 42% of Gen Z consumers have walked away from a sale for the same reason.
