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In today’s hypercompetitive business landscape, attracting potential customers is only half the battle.
The real challenge lies in converting those prospects into paying customers. According to recent research, a staggering 51.2% of free trial users never convert into paying customers.
Businesses invest massive resources into marketing-with U.S. companies alone spending approximately $800 billion annually maintaining their sales forces-yet struggle with lackluster conversion rates.
The question remains: how can businesses bridge this gap between interest and action?
The answer, increasingly, lies in strategic incentives.
