Imagine spending thousands of dollars on website development and SEO optimization, only to discover that when potential customers ask ChatGPT or Perplexity about your industry, your business never gets mentioned.
This scenario represents one of the most pressing challenges facing modern businesses: achieving visibility in the age of artificial intelligence-powered search and conversation.
The traditional rules of digital marketing are being rewritten as millions of users increasingly turn to AI assistants for information instead of traditional search engines.
When someone asks ChatGPT about the best accounting software or inquires through Perplexity about sustainable packaging solutions, the AI’s response can make or break a business opportunity.
Yet most business owners have no idea how these systems decide which websites and companies to mention.