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In today’s digital landscape, reaching Generation Z presents perhaps the greatest challenge for marketers.
Born between 1997 and 2012, these digital natives have grown up entirely in the connected era, making them both the most promising audience and the most elusive.
With an estimated 6.6 hours spent daily on media consumption and a highly sophisticated filter for marketing content, Gen Z demands a completely different approach than previous generations.
This guide will help businesses navigate the complex world of Gen Z social media engagement with actionable strategies that deliver results.
