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In today’s competitive business landscape, who you know can be just as important as what you know. Yet many entrepreneurs and professionals struggle with networking, viewing it as a time-consuming activity with uncertain returns.
Remarkably, one in four people doesn’t network at all, while many others approach it haphazardly without clear objectives.
The challenge isn’t just finding time—it’s understanding that networking represents an investment rather than a cost. As Bonnie Elliot from BDC’s Calgary Entrepreneurship Centre notes, “Relationships are brutally important and extremely helpful”.
When done strategically, networking can lead to new customers, improved skills, and innovative ideas that directly impact your bottom line.
