In the highly competitive business landscape, product managers find themselves at a critical crossroads: should they prioritize meeting explicit customer needs or pursue innovative ideas that customers haven’t even imagined yet?
This balancing act represents one of the most challenging aspects of product management today. On one hand, ignoring customer feedback risks creating products that fail to satisfy market demands.
On the other, strictly adhering to customer requests may lead to incremental improvements rather than groundbreaking innovations that truly differentiate a company from its competitors.