Customer Journey Mapping in Modern Marketing

In today’s hyper-competitive business landscape, companies face a fundamental challenge: customers no longer follow a simple, linear path to purchase.

The traditional marketing funnel that neatly categorized prospects through awareness, consideration, and decision stages has become obsolete.

Modern consumer journeys are complex and non-linear, with people bouncing between online research, social media, physical stores, mobile apps, and numerous other channels before making a decision.

This fragmentation makes it increasingly difficult for businesses to deliver consistent, meaningful experiences that build loyalty and drive growth.