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In the high-tech industry, many promising innovations experience early success only to stumble when attempting to reach widespread adoption.
Geoffrey Moore’s groundbreaking book “Crossing the Chasm” addresses this perplexing phenomenon. The central problem Moore identifies is the critical gap-the “chasm”-between early adopters of new technology and the pragmatic early majority that represents the path to mainstream success.
This chasm has spelled doom for countless technology ventures that failed to adapt their strategies for the mainstream market.
