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In today’s digital landscape, marketers face a pressing dilemma:
With attention spans shrinking and AI becoming everyone’s go-to information companion, businesses are questioning whether traditional content marketing strategies still work.
The explosion of AI-generated content has created a sea of sameness, making it increasingly difficult to stand out.
As one marketer put it, “If 2024 was the year content marketing blew up, 2025 will be the year we start to see through the settling dust.”
In this new reality, simply producing more content faster is a losing proposition because everyone has access to the same tools.
