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In today’s digital landscape, cold email remains a powerful tool in the marketing arsenal, offering direct access to potential clients.
Yet many businesses find themselves shouting into the void, crafting messages that go unread or unanswered.
The landscape has shifted dramatically, with average response rates hovering between a mere 1% and 5%. As inboxes grow more crowded and recipients more selective, marketers face a critical challenge: how to break through the noise in an era where everyone’s attention is at a premium.
