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In today’s digital-first world, staring down a cold call list can feel like facing an impossible task.
Sales professionals often experience that sinking feeling – “Will they hate me for interrupting their day?” “Do I actually have something valuable to offer?”
It’s a tough mental hurdle to overcome, especially when the statistics show that the average success rate for cold calls hovers around a mere 2%, with 87% of Americans avoiding unknown numbers and 80% of calls going straight to voicemail.
Yet despite these daunting figures, cold calling remains a powerful tool in the 2025 sales arsenal – when done correctly.
