Companies face a universal challenge: there are only so many hours in a day. Even with the most dedicated sales team working around the clock, there’s a hard limit to how many customers they can reach.
At some point, revenue growth inevitably hits a ceiling constrained by time.
Businesses then face a critical decision: hire more salespeople at significant expense, or find a more scalable approach to market expansion.
This is where channel sales emerges as a powerful solution.