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In today’s hypercompetitive business environment, effective negotiation has become a make-or-break skill. The central challenge is straightforward yet profound: how do you achieve your desired outcomes while maintaining positive relationships and creating sustainable agreements?
Most professionals approach negotiation as a battle to be won rather than a problem to be solved collaboratively, leading to suboptimal results, damaged relationships, and missed opportunities for mutual gain.
When negotiations break down or result in lopsided agreements, both parties often walk away dissatisfied, creating lingering resentment that poisons future interactions.
