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In 2025, the B2B sales landscape stands at a critical inflection point, caught between traditional relationship-driven approaches and the unstoppable force of digital transformation.
The familiar sales playbook that worked for decades is rapidly becoming obsolete.
As one industry report bluntly puts it: “Funnels are breaking. Cold outreach is fading. Decision-makers trust peers more than sales reps.”
Today’s B2B sellers face a fundamental challenge: adapt to this new reality or risk irrelevance in an increasingly self-directed buying environment.
