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The mobile app ecosystem has evolved into one of the most competitive digital landscapes in business history.
With over 4 million apps available across the Apple App Store and Google Play Store, standing out requires more than just building a great product—it demands mastering the complex art and science of app marketing.
In 2025, businesses face unprecedented challenges in achieving discoverability, but those who understand the evolving landscape have remarkable opportunities to capture significant market share in a $407 billion global app market.
